Clearlink Reduces Accrual Errors 83% YoY with Gappify
- Industry: Marketing Services
- ERP: Oracle
- Type: Privately Held Company
- Size: 500+
- Product: Accrual Cloud
- Automated Workflows: Utilizes Gappify’s automated internal confirmations, and accrual calculation estimates
“With Gappify, we’ve reduced month-end accrual errors by 83% year-over-year. Our team has since restored confidence among leadership that our accruals are clean, adequately reviewed, and free of material errors.”
Inna Orr
Senior Accounting Manager
Clearlink’s Challenge:
The company’s previous accrual process was entirely manual, managed within Excel spreadsheets. This decentralized method required the AP team to manually pull invoice details from Oracle, aggregate the data, and then send spreadsheets to PO owners and business partners to confirm estimates.
As described by Senior Accounting Manager Inna Orr, this led to two major pain points: the process was error-prone and lacked an easily accessible paper trail to support the final accrual figures.
“Pre-Gappify we literally managed our entire accrual process in Excel. It was highly manual, involving our AP team pulling invoice details from Oracle, aggregating the data in Excel, and then sending spreadsheets out to our business partners and PO owners asking them to confirm our accrual estimates and flag any missed inputs. It was error prone and lacked an easily accessible paper trail to support our accruals.”
Inna Orr
Senior Accounting Manager
Why Gappify:
Scalable Solution: Gappify was built to easily scale with business growth, ensuring Clearlink’s accounting process could expand robustly without the friction of increased costs or resource demands.
Seamless ERP Integration: Integration with their ERP, Oracle, was a critical prerequisite. Gappify was able to easily integrate with Oracle to capture and transfer relevant accrual data, eliminating manual spreadsheet tracking and data exports.
Uniform, Streamlined Process: Gappify could automate outreach to internal business partners, providing real-time visibility into accrual estimates and accountability for budget owners by tracking all requests and responses in a centralized system.
The Results:
Reduced Accrual Errors 83% YoY
By moving their accruals process from error-prone spreadsheets to Gappify’s structured, systematic solution, Clearlink’s team immediately gained control and effectively mitigated the calculation errors and data omissions inherent to their previous manual process. This provided real-time visibility and established a strong audit trail.
As Senior Accounting Manager Inna Orr confirms, “With Gappify, we’ve reduced month-end accrual errors by 83% year-over-year.” Clearlink’s team and finance stakeholders now trust their newly streamlined process to deliver clean, audit-ready data every month, restoring confidence that their accruals are clean, adequately reviewed, and free of material errors.
Boosted Response rates to 90%+
Clearlink’s previous process demanded extensive time be allocated to chasing down business partners for estimates and manual follow-ups, creating a significant bottleneck during month-end close.
Gappify’s ability to automate outreach to internal partners with scheduled emails and automated follow-ups to non-responders transformed this process. Inna Orr shares: “With Gappify, response rates from internal business partners have increased to approximately 90–95%. In addition to achieving higher response rates, we’ve also been able to get more accrual coverage.”
Enabled Scalability and Labor Optimization
Automating their accruals process unlocked valuable capacity within Clearlink’s AP team. Hours previously spent chasing information and manually posting Journal Entries were reallocated, enabling the team to focus on higher value activities.
Inna confirms the value of this optimization: “We were able to redirect efforts to more valuable and meaningful work instead of spending hours on a manual accrual process. It’s definitely a solution we can see our team scaling with.”
About Gappify
Gappify, founded in 2016, is a cloud-based provider of accrual automation solutions for mid-market and enterprise accounting teams. The company is headquartered in New York City, with offices in Berkeley, California, Washington DC, and Manila, Philippines.
Its team consists of accountants and CPA’s from Big Four accounting firms and software innovators. Gappify is also supported by strategic advisors from some of the world’s most recognized technology companies and is affiliated with the top companies & accounting organizations.
