Case Study

Contentful Reduces OPEX Month-End Close Timing by 20% with Gappify

“The integration was seamless and required minimal effort from our business to get off the ground. Gappify is clearly a well-oiled machine when it comes to integration execution.”

Raul Rivera - Contentful

Raul Rivera

Director, Global Controller, Contentful

In this Case Study

Customer Spotlight

“As with many late-stage private tech companies, one of Contentful’s biggest goals has been trying to achieve efficiency and scalability within our G&A function. Our starting point was a 12-13 day close, and we knew it was critical to tighten up this process.

It’s not only our local team that benefits from Gappify, Contentful’s international operations and shared services functions also rely on the tool to monitor various types of expense accruals.

A major benefit has been the ability to integrate with our existing tech stack. It was seamless and required minimal effort from our business to get off the ground. Gappify is clearly a well-oiled machine when it comes to integration execution.

Gappify’s automation of data intake and risk reduction by removing manual steps in the close process have resulted in impactful efficiencies. This has enabled our professional accountants to focus on value-added tasks instead of manually pulling reports and requesting accrual estimates”

“At Contentful, we see Gappify’s value in a few key areas:

Month-End Close Timing

In the few months since launch, we’ve already reduced OPEX month-end close timing by 20%.


Gappify’s ability to automate manual tasks, such as the pulling and compiling of reports in Excel workbooks, has allowed team members to instead focus on value-added tasks and accelerate our close process.


Gappify’s centralized dashboard allows users to perform their review in a single location, rather than navigating through individual accrual workbooks for every sub-function.


Because Gappify supports the integration of budget data from Workday Adaptive Planning, our FP&A team has been able to leverage the tool and add value for our stakeholders.


When we evaluated the need for additional resources, Gappify’s automated solution allowed us to instead solve with technology. A technology first approach is the way you scale.”

About Gappify

Gappify, founded in 2016, is a cloud-based provider of accrual automation solutions for mid-market and enterprise accounting teams. The company is headquartered in New York City, with offices in Berkeley, California, Washington DC, and Manila, Philippines.

Its team consists of accountants and CPA’s from Big Four accounting firms and software innovators. Gappify is also supported by strategic advisors from some of the world’s most recognized technology companies and is affiliated with the top companies & accounting organizations.

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