When I joined Gappify as the company’s first Account Executive, several friends joked about how working with accountants involved in the accrual process was going to be dry or boring. And I was curious to see if that stereotype would hold true.
Hint: It didn’t.
In fact, my experience has been the complete opposite. Turns out, I love introducing Gappify’s technology to these accountants — here’s why.
No, I don’t get milk and cookies every day. But I do get to bring accountants a cool new technology that will actually improve their work lives.
Accountants as a whole are incredibly hard-working, responsible, pragmatic people. Because they’re the ones in charge of overseeing budgets within their company, they rarely think of allocating money for themselves.
Almost every other business function has had breakthroughs with technology, but many accounting teams remain stuck working out of spreadsheets and email. I love that lightbulb moment when somebody realizes, This will actually have a huge impact on my process. I don’t need to do it this way any more.
That’s the gift that keeps on giving.
For accounting teams at any level, the turn-around can be brutal. They’re so busy and taxed (no pun intended) that it’s hard to find time to look up, strategize, and ask, “Is there a better way to do this?”
My goal is to help accountants out of the operational daily slog. Gappify’ tech not only strengthens compliance, increases accuracy, and saves time, but by doing so we’re able to give these amazingly insightful people the bandwidth to contribute more higher-level strategizing to their companies.
As an unexpected benefit, I really enjoy speaking with accountants. They’re practical, sharp, straight-forward people. There aren’t any games. I can always be honest and direct, and when I’m able to explain our product logically, they’re more than willing to get on board.
At Gappify, we’re genuine. We want to sell you a product that can make your life better. We like to connect with people who will use our technology because it makes sense for them — not because they need the newest shiny tech.
We’re practical people offering practical solutions to people we like. That’s why I love my job.
Gappify, founded in 2016, is a cloud-based provider of accrual automation solutions for mid-market and enterprise accounting teams. The company is headquartered in New York City, with offices in Berkeley, California, Washington DC, and Manila, Philippines.
Its team consists of accountants and CPA’s from Big Four accounting firms and software innovators. Gappify is also supported by strategic advisors from some of the world’s most recognized technology companies and is affiliated with the top companies & accounting organizations.
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